Better Opportunities for the Perfect Cinema Deals Now

The Internet environment is constantly changing. And the main driver of its transformations is the youth, which first catches the trends and starts to use them in their daily lives. According to a joint study by Google and Ipsos, 65% of Russians use the Internet daily, but if it is a young generation, then this figure grows to 98%. We talk about the habits and behavior of users aged 13 to 24 years on the Internet.

For the Users

Users from 13 to 24 years old are the first digital generation, whose maturing is inseparable from technology. In their habits, values ​​and behavior online they are fundamentally different from the millenials. And most importantly, they spend much more time on the web than users of 25-34 years old. In particular, in social networks, watching videos and online games. Then there are the new options for the best online cinema options like the mazza cinema which is perfect in every sense.

  • Life online dictates its rules. Users of the new generation are accustomed to unlimited access to information from any device and in any situation. Therefore, their constant companion is a smartphone. And if you want to enter into the credibility of this audience – be mobile.
  • In addition, young users are always in touch. The main communication channel for them is social networks, among which one of the most popular is YouTube. 27% of Russians 13-24 spend on social networks more than 5 hours a day, and a quarter of them check for updates every 30 minutes. It is interesting that users between 18 and 24 years spend on average more time on social networks, but it is teenagers (69%) who feel the need to immediately respond to all updates and new messages. It is important for them not to miss the moment and be in constant social interaction. And to express feelings and emotions 61% of them use a special language – stickers, video, gif and emoji.

In general, the younger generation is not limited to checking the updates of the tape, but is actively involved in everything that happens. For example, adolescents are more active than others, and comment on the posts of their friends, post their own videos, and comment on the publications of opinion leaders and bloggers.

User Characteristics

Another important characteristic of users of the new generation: they are visuals. Online video becomes for them the main source of not only entertainment, but also quick answers to questions. So, a quarter of users aged 13 to 24 years use YouTube to find relevant answers that arise in different situations. Given this fact in their campaigns, advertisers can come to the rescue at key moments where information is sought by their audience.

As for the interests of representatives of the new generation on YouTube, they vary according to age. If teenagers prefer entertainment content, then as they mature, users begin to look more at hands-on videos, for example, dedicated to gaining new skills or reviewing products and brands.

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